Configure the timezone
Interactive configuration
You can use the most common way using interactive UI:
sudo dpkg-reconfigure tzdata
Some menu in raspi-config allow you to launch dpkg-reconfigure
Using a bash script
Timezone are define on disk, next command allow you to show all Timezones.
tree /usr/share/zoneinfo/
Configuration is stored in /etc/localtime
witch is a link of one Timezone file.
ls -la --color /etc/localtime
So what you need to do is to create a link to your Timezone file and run dpkg-reconfigure
sudo ln -fs /usr/share/zoneinfo/Europe/Paris /etc/localtime
sudo dpkg-reconfigure -f noninteractive tzdata